{"id":1791,"date":"2020-02-20T12:13:02","date_gmt":"2020-02-20T12:13:02","guid":{"rendered":"https:\/\/bcnmarketing.laende.com\/?page_id=1791"},"modified":"2021-01-14T11:57:43","modified_gmt":"2021-01-14T11:57:43","slug":"gestio-de-xarxes-socials","status":"publish","type":"page","link":"https:\/\/bcnmarketing.laende.com\/ca\/gestio-de-xarxes-socials\/","title":{"rendered":"GESTI\u00d3 DE XARXES SOCIALS"},"content":{"rendered":"

[vc_row css=”.vc_custom_1570717553027{padding-top: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1582199045836{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

GESTI\u00d3 DE XARXES SOCIALS<\/span>
\n<\/b><\/span><\/h1>\n

Les accions en Xarxes Socials generen un magn\u00edfic canal de comunicaci\u00f3 amb els clients.<\/span> <\/span><\/strong><\/p>\n

    \n
  1. Generant continguts i publicacions amb informaci\u00f3 rellevant s’enfortir\u00e0 vincle amb els clients i simpatitzants.<\/span><\/li>\n
  2. Atraient tr\u00e0nsit de futurs clients a la nostra p\u00e0gina web millora el nostre posicionament de manera org\u00e0nica a internet, les xarxes socials s\u00f3n una excel\u00b7lent eina per a aquest fi.
    \n<\/span><\/li>\n
  3. L’estudi i seguiment de les nostres xarxes socials ens permet identificar noves oportunitats de negoci i facilita estudis de mercat per a realitzar llan\u00e7ament d’un producte o servei.
    \n<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582199706132{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

    NECESSITEM UN PLA EFICA\u00c7
    \n<\/span><\/strong><\/span><\/h3>\n

    La promoci\u00f3 d’un negoci a trav\u00e9s de les xarxes socials requereix alguna cosa m\u00e9s que la creaci\u00f3 d’un compte i l’anar publicant actualitzacions de tant en tant.
    \n<\/span><\/h3>\n

    Moltes empreses posen en marxa comptes sense un pla adequat, per finalment abandonar. Per tot aix\u00f2, cal assumir un pla realista que contempli:
    \n<\/span><\/p>\n

    \"\u2705\" Revisi\u00f3 de les estrat\u00e8gies de m\u00e0rqueting definint el paper que volem que les xarxes socials tinguin en el nostre negoci.
    \n<\/span><\/p>\n

    \"\u2705\"\u00a0Decidir sobre las persones que tindran acc\u00e9s al compte, i el paper que jugaran.
    \n<\/span><\/p>\n

    \"\u2705\"\u00a0Delegaci\u00f3 de les tasques di\u00e0ries que les diferents persones realitzaran a les xarxes socials.
    \n<\/span><\/p>\n

    Les premisses anteriors han de tenir en compte l’esfor\u00e7 i disciplina requerida com a claus de l’\u00e8xit en l’impuls del nostre negoci. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582199725853{margin-left: 15px !important;}”]OBTINDREM<\/span><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582199900888{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

    BONA RESPOSTA A REPUTACI\u00d3 ONLINE<\/span><\/span><\/strong><\/span><\/h3>\n

    Utilitzar les xarxes socials per interactuar amb els nostres clients pot portar molt de temps ja que haurem de respondre a tots els missatges que ens env\u00efin. Hem d’acostumar-nos a respondre en un temps raonable, en el mateix dia, i assegurant-nos de comprovar que tots s\u00f3n contestats a temps.<\/span><\/h3>\n

    Depenent del sector, el marge de resposta ha de ser m\u00e9s o menys urgent.
    \n<\/span><\/p>\n

    <\/div>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582200151872{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

    EXPERI\u00c8NCIA RECONEIXIBLE AL SECTOR<\/span><\/strong><\/span><\/h3>\n

    Aquesta \u00e9s una de les maneres m\u00e9s eficaces per atraure els clients potencials a trav\u00e9s de les xarxes socials.<\/span><\/p>\n

    Uneix-te a les xarxes socials i f\u00f2rums que et resultin \u00fatils i oferta assessorament t\u00e8cnic i consells professionals als membres abans d’esperar que es converteixin en els teus clients. Aix\u00f2 requereix tenir molt clar en qu\u00e8 som veritablement experts, per\u00f2 ser\u00e0 un cam\u00ed m\u00e9s segur en la consecuci\u00f3 d’una major fidelitat per part dels nous clients.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582200369489{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

    ESCOLTA ACTIVA, COMUNICACI\u00d3 EFECTIVA<\/span>
    \n<\/span><\/strong><\/span><\/h3>\n

    Tots els clients de xarxes socials han de sentir-se valorats quan es conversa amb ells, i requerir\u00e0 habilitats de comunicaci\u00f3 efectiva. Aix\u00f2 implica acostumar-se a escoltar atentament abans de respondre, i sempre assegurar-se que respon a totes les seves consultes en temps i d’una forma adequada.
    \n<\/span><\/p>\n

    Hem de preguntar als clients per con\u00e8ixer les seves opinions, i utilitzar les respostes per millorar els nostres serveis i atraure m\u00e9s clients.
    \n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1582200742007{margin-right: 15px !important;margin-left: 15px !important;}”]<\/p>\n

    RETORN<\/span><\/strong><\/span><\/h3>\n

    Establir objectius clars i mesurables en el temps
    \n<\/span><\/strong><\/span><\/h3>\n

    S’ha de realitzar una revisi\u00f3 de les estrat\u00e8gies de m\u00e0rqueting definint el paper que volem que les xarxes socials tinguin en el nostre negoci.
    \n<\/span><\/p>\n

    Cal establir metes i treballar dur per aconseguir-les aix\u00ed com mesurar l’impacte de les xarxes socials, i assegurar-se que compleix amb els diferents clients en funci\u00f3 dels objectius que ha establert. Aix\u00f2 ha d’incloure tant els objectius a llarg termini i a curt termini, i sempre revisar els objectius per garantir que siguin realistes i assolibles tamb\u00e9.
    \n<\/span><\/p>\n

    Totes aquestes tasques de comercialitzaci\u00f3 a trav\u00e9s de les xarxes socials han de formar part de la feina, i no ha de ser ent\u00e8s com una cosa que nom\u00e9s es fa en els temps lliure o les estones d’oci.
    \n<\/span><\/em><\/div>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row css=”.vc_custom_1570717553027{padding-top: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1582199045836{margin-right: 15px !important;margin-left: 15px !important;}”] GESTI\u00d3 DE XARXES SOCIALS Les accions en Xarxes Socials generen un magn\u00edfic canal de comunicaci\u00f3 amb els clients. Generant continguts i publicacions amb informaci\u00f3 rellevant s’enfortir\u00e0 vincle amb els clients i simpatitzants. Atraient tr\u00e0nsit de futurs clients a la nostra p\u00e0gina web millora el nostre posicionament […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nGESTI\u00d3 DE XARXES SOCIALS<\/title>\n<meta name=\"description\" content=\"SOCIAL MEDIA | XARXES SOCIALS | Som una Ag\u00e8ncia de Marketing y comunicaci\u00f3n situada a Barcelona, anomenada AMB.marketing MKT & CO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bcnmarketing.laende.com\/ca\/gestio-de-xarxes-socials\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GESTI\u00d3 DE XARXES SOCIALS\" \/>\n<meta property=\"og:description\" content=\"SOCIAL MEDIA | XARXES SOCIALS | Som una 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